In the previous blog, we discussed backlinks and their significance in SEO. Before we begin, let’s also look at the basic difference between a link and citation. Link essentially contains a hyperlink back to your web page. A citation, on the other hand, is any mention of your business out on the web, with or […]
What are backlinks in SEO and What is the Significance of Link Building
Rumors say there are about 200+ ranking factors for Google and backlinks are among the top 3 contenders for google ranks, as said by Andrey Lipattsev earlier ( Partner Development Manager, Search and Integrations at Google), I also happen to listen to him in a recently conducted “Digital Transformation Day” an online conference this month. […]
Top 20 Marketing Trends brands should watch Out for in 2018
2017 for marketing has been a year of transformation, the realization of issues concerning common man and coming up with proactive measures to overcome difficulties consumers face today. From emphasizing more upon digital channels, increasing twitter character lengths to realizing and acting upon fake news in late 2017, Brands today, are becoming more and more […]
Press Release SEO – Best Practices & Checklist To Optimize PR
Press releases are one of the most organic ways to build backlinks and gain better SEO ranks. Press releases often called as PR otherwise, can add lot more value to your organic search efforts and help obtain better organic traffic to your website when done right. In this blog, we shall talk about Press release […]
Blackberry Passport Review in 2017
Leaders don’t do different things; they do things differently! That’s exactly what happened when Blackberry Passport was launched in Oct 2014. A bold move in every possible aspect of design, concept, production, and marketing. Honestly, I had the last year’s flagship by Lenovo (Vibe X3) and have been eager to buy Blackberry Passport ever since […]
15 Best Practices For Social Media Usage in 2017
During Nov,16 mobile and tablet internet usage exceeded desktop for the first time worldwide and nearly 80% of all social media time is spent on mobile today. Undoubtedly, mobile is the future of digital marketing and social media. With the subsequent increase in smartphone usage and availability of free data plans, the user will have […]
What are Micro-moments & Why Marketers need to focus on them in 2017
What are Micro-Moments? The moments in our daily life when we look out for a device (laptop/Desktop Mobile Devices & Tablets) to take an action of things we want or need right now are micro-moments. Quite often, devices we use are mobile devices, the gadget which is always in our proximity. Micro-moments though is a […]
Improve Brand Awareness Using Featured Snippet Box by Google
What is Google Feature Snippet Box You must have noticed a box-like structure while trying to type in a search query, especially on Google search. It is also quite possible that you may also find the content in the box and the immediate ranking page below to be exactly same. These, mostly appear from any […]
Google Penguin 4.0 Update – Impact On SEO
Penguin 4.0 update started rolling out on 23rd Sep, 2016 and recently on 13th Oct, Gary Illyes from Google confirmed that it is fully rolled out across all its data centers. Lot of noise was heard in online media about Penguin 4.0 update being real-time, In this blog, I will be talking about Relevance of […]
13 Steps For Building An Effective SEO Strategy
If you are a new brand or a website, SEO takes the center stage as it doesn’t involve any advertising cost. A good mix of off page, on page and technical SEO can make your new brand visible across the Search engines without much of SEO investments as such. Search Engine Optimization is well known […]
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