Social media is growing! If I were to look at numbers for growth, the number of social media users worldwide in 2018 is 3.196 billion, up 13 percent year-on-year which is more than the growth in numbers of internet and mobile phone users put together. Source: Global Digital Report Brands have continued investing more in […]
GDPR Implications For Digital Marketing
The Digital Marketing Context You must have come across Privacy change notifications across your social media accounts like Twitter and Facebook if you logged in recently, its GDPR which is making these brands more cautious. Personal data and privacy discussions are a trending topic this year. If I were to look at data, “Google trends” […]
Blackberry Passport review 2018-Updates and Apps
Blackberry Passport Updates You must be knowing that it is Blackberry team who advised Apple on i OS 11 before they even launched it. So, the great features like no button and sliding up for closing an App on I Phone X is something which was originally developed by Blackberry ever since Blackberry Passport was […]
Best practices for Organic Link building and Citation in 2018
In the previous blog, we discussed backlinks and their significance in SEO. Before we begin, let’s also look at the basic difference between a link and citation. Link essentially contains a hyperlink back to your web page. A citation, on the other hand, is any mention of your business out on the web, with or […]
What are backlinks in SEO and What is the Significance of Link Building
Rumors say there are about 200+ ranking factors for Google and backlinks are among the top 3 contenders for google ranks, as said by Andrey Lipattsev earlier ( Partner Development Manager, Search and Integrations at Google), I also happen to listen to him in a recently conducted “Digital Transformation Day” an online conference this month. […]
Top 20 Marketing Trends brands should watch Out for in 2018
Marketing Trends in 2018 2017 for marketing has been a year of transformation, the realization of issues concerning common man and coming up with proactive measures to overcome difficulties consumers face today. From emphasizing more upon digital channels, increasing twitter character lengths to realizing and acting upon fake news in late 2017, Brands today, are […]
Press Release SEO – Best Practices & Checklist To Optimize PR
Press releases are one of the most organic ways to build backlinks and gain better SEO ranks. Press releases often called as PR otherwise, can add lot more value to your organic search efforts and help obtain better organic traffic to your website when done right. In this blog, we shall talk about Press release […]
Blackberry Passport Review in 2017
Leaders don’t do different things; they do things differently! That’s exactly what happened when Blackberry Passport was launched in Oct 2014. A bold move in every possible aspect of design, concept, production, and marketing. Honestly, I had the last year’s flagship by Lenovo (Vibe X3) and have been eager to buy Blackberry Passport ever since […]
15 Best Practices For Social Media Usage in 2017
During Nov,16 mobile and tablet internet usage exceeded desktop for the first time worldwide and nearly 80% of all social media time is spent on mobile today. Undoubtedly, mobile is the future of digital marketing and social media. With the subsequent increase in smartphone usage and availability of free data plans, the user will have […]
What are Micro-moments & Why Marketers need to focus on them in 2017
What are Micro-Moments? The moments in our daily life when we look out for a device (laptop/Desktop Mobile Devices & Tablets) to take an action on things we want or need right now are micro-moments. Quite often, devices we use are mobile devices, the gadget which is always in our proximity. Micro-moments though is a […]
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