The year 2018 saw a lot of transformation in marketing, from big guys like Mark Zuckerberg and Sundar Pichai being questioned in front of the senate, GDPR coming in effect, to the launch of Android Pie. Consumers are more aware and being cautious of their privacy than ever before. All of this is going to […]
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Common issues and problems with LinkedIn Advertising
LinkedIn as an advertising platform may not be the best solution out there. It is still undergoing product revamps and modifications to suit advertising needs better, this year. It does, however, know you target audience best for account-based marketing programs. Like every product have an area of improvement, here are 10 such common issues and […]
Tips & Best practices for LinkedIn Ads
LinkedIn Ads are created in Campaign Manager, whilst there are standard best practices in general, I would try to focus on ad tips and best practices with respect to running ads on LinkedIn. This is a slightly deep dive topic and relevant for someone who has already started with LinkedIn Ads. If you are new […]
Types of LinkedIn Ads & When to Use Them
Over the last two years, LinkedIn has been very focused to bring in new products and features in the online advertising market-place. At a very broad level LinkedIn classifies all its ad products into five major types, namely: Sponsored Content Dynamic Ads Text Ads Sponsored InMail New objective-based campaign creation (BETA) 1) LinkedIn Sponsored Content […]
Step by Step Guide To Setup LinkedIn Ads
Linkedin ads are widely used in B2B marketing as it is the only advertising platform which knows the professional profiles across the globe in its most accurate form. It is unique because of the targeting features it offers. One can target end users by Job titles, profiles, seniority, job function and so on basis their […]
Is it worth buying a Blackberry Passport in 2018
I have been coming across this question quite often during last 6 months, therefore, I thought of covering this in my 3rd blog in the Blackberry Passport series. Blackberry Passport is at least 4 years old now and it still survives. The end users and a lot of Blackberry Fans appreciate its design, top notch […]
FastComet Hosting Review The Best Web Hosting beyond Bluehost, Hostgator & GoDaddy
I launched my website in 2016 with FastComet shared web hosting plan and it has been over 2 years that have been using them. When I started, I tried Bluehost services for a while but was not completely satisfied with the same and thus decided to explore an alternative web hosting service beyond the well-known […]
Best Practices for Social Media Usage in 2018
Social media is growing! If I were to look at numbers for growth, the number of social media users worldwide in 2018 is 3.196 billion, up 13 percent year-on-year which is more than the growth in numbers of internet and mobile phone users put together. Source: Global Digital Report Brands have continued investing more in […]
GDPR Implications For Digital Marketing
The Digital Marketing Context You must have come across Privacy change notifications across your social media accounts like Twitter and Facebook if you logged in recently, its GDPR which is making these brands more cautious. Personal data and privacy discussions are a trending topic this year. If I were to look at data, “Google trends” […]
Blackberry Passport review 2018-Updates and Apps
Blackberry Passport Updates You must be knowing that it is Blackberry team who advised Apple on i OS 11 before they even launched it. So, the great features like no button and sliding up for closing an App on I Phone X is something which was originally developed by Blackberry ever since Blackberry Passport was […]