BLog
Inbound & Digital Marketing
Best Free SEO Tools To Gain Ranks on Google
Every business out there needs to do SEO to improve ranks on Google Search. SEO can be quite confusing at times, it is best for your business to learn the basics from free SEO tools, gain ranks and when you notice growth, upgrade to a paid or premium tool later. I am...
Ten Notable Differences Between Inbound And Digital Marketing
Inbound and digital marketing both are very commonly used terms in global marketing world today. Though both may sound similar, they are a little different from each other. Before we dive down into differences, let’s understand the meaning of each of these terms....
Website Redesign: Best Practices And Checklist For A Successful Revamp
There could be multiple reasons for a company to look at website redesign- from undergoing a merger, or acquisition, to new leadership, to a change in business line, to a change in technology to incorporating digital transformation at your company. It is a big...
Marketing Trends Brands Should Watch Out for in 2019
The year 2018 saw a lot of transformation in marketing, from big guys like Mark Zuckerberg and Sundar Pichai being questioned in front of the Senate, to GDPR coming into effect, to the launch of Android Pie. Consumers are more aware and cautious of their privacy than...
Common issues and problems with LinkedIn Advertising
LinkedIn as an advertising platform may not be the best solution out there. It is still undergoing product revamps and modifications to suit advertising needs better, this year. It does, however, know your target audience best for account-based marketing programs. As...
Tips & Best practices for LinkedIn Ads
LinkedIn Ads are created in Campaign Manager, whilst there are standard best practices in general, I would try to focus on ad tips and best practices with respect to running ads on LinkedIn. This is a slightly deep dive topic and relevant for someone who has already...
Types of LinkedIn Ads & When to Use Them
Over the last two years, LinkedIn has been very focused on bringing in new products and features in the online advertising market-place. On a very broad level, LinkedIn classifies all its ad products into five major types, namely: Sponsored Content Dynamic Ads Text...
Step by Step Guide To Setup LinkedIn Ads
Linkedin ads are widely used in B2B marketing as Linkedin is the only advertising platform that knows the professional profiles across the globe in their most accurate forms. It is unique because of the targeting features it offers. One can target end users through...
Is it worth buying a Blackberry Passport in 2018
I have been coming across this question quite often during the last 6 months, Therefore, I thought of covering this in my 3rd blog in the Blackberry Passport series. Blackberry Passport is at least 4 years old now and it still survives. The end users and a lot of...