BLog
Inbound & Digital Marketing
Website Redesign: Best Practices And Checklist For A Successful Revamp
There could be multiple reasons for a company to look at website redesign. From undergoing a merger, or acquisition, new leadership, change in business line or change in technology to incorporating digital transformation at your company. It is a big decision as all...
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Marketing Trends Brands Should Watch Out for in 2019
The year 2018 saw a lot of transformation in marketing, from big guys like Mark Zuckerberg and Sundar Pichai being questioned in front of the senate, GDPR coming in effect, to the launch of Android Pie. Consumers are more aware and being cautious of their privacy than...
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Common issues and problems with LinkedIn Advertising
LinkedIn as an advertising platform may not be the best solution out there. It is still undergoing product revamps and modifications to suit advertising needs better, this year. It does, however, know you target audience best for account-based marketing programs. Like...
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Tips & Best practices for LinkedIn Ads
LinkedIn Ads are created in Campaign Manager, whilst there are standard best practices in general, I would try to focus on ad tips and best practices with respect to running ads on LinkedIn. This is a slightly deep dive topic and relevant for someone who has already...
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Types of LinkedIn Ads & When to Use Them
Over the last two years, LinkedIn has been very focused to bring in new products and features in the online advertising market-place. At a very broad level LinkedIn classifies all its ad products into five major types, namely: Sponsored Content Dynamic Ads Text Ads...
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Step by Step Guide To Setup LinkedIn Ads
Linkedin ads are widely used in B2B marketing as it is the only advertising platform which knows the professional profiles across the globe in its most accurate form. It is unique because of the targeting features it offers. One can target end users by Job titles,...
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