If you are a new brand or a website, SEO takes the center stage as it doesn’t involve any advertising cost. A good mix of off page, on page and technical SEO can make your new brand visible across the Search engines without much of SEO investments as such. Search Engine Optimization is well known and much talked about for many years now. But is there a way one can build an effective SEO strategy for the website? Is there a framework for doing SEO for a new website? The answer is yes. (more…)
What are Chatbots
A Chatbot is a conversational agent, computer program meant to simulate an intelligent conversation with one or more humans via audio or text chat. Chatbots are in the news everywhere now, it’s a new trend in artificial intelligence where every company wants to have their own bots, and every coder wants to build one. (more…)
What is Social Media Listening or Monitoring?
Social media listening is identifying what is being mentioned about a product, service, brand or an organization on the internet. This is also called as Social media monitoring or SMM in short.
In other words, social media listening is done to monitor the social media itself. In this blog we shall talk about Top 6 social media listening tools every business should be using. (more…)
In this blog, I will talk about FastComet Hosting Review. Here is the context, I launched my website http://steptoinbound.com recently with FastComet web hosting, tried Bluehost hosting for a while, but was not completely satisfied and thus decided to explore an alternative web hosting service beyond the well-known once, of course, in the search of best value for my money. Reasons for choosing FastComet over others are explained in my blog further.
What is location-based services (LBS)
Using a user’s geographic specific location data to push information about services or offerings nearby or in the user’s proximity primarily, through mobile devices over a network is called as location-based services. Location-based marketing has grown since last decade due to increased adaptation of smart phone and tablets. (more…)
Have you noticed that most popular websites like Hubspot, BBC and Facebook are providing their own brand colors for the address bar in mobile browsers? Yes, you are right, it can be customized now to suit the brand color of your choice. If you are looking for creating a similar unique colored experience for your website visitors, you are at a right place. In this blog, I will talk about 3 simple steps to change address bar color for your website visitors on mobile browser. (more…)
Brand management starts with a logo, it’s a symbol, design or unique identity which distinguishes you from competitors and sets you apart. Startups spend hours and days to find best logo design for them, it’s not easy and somewhat tedious because of multiple factors involved in choosing a right look and feel for your logo. It needs to have a unique design, appeal, should not be already existing or similar with any existing logo or a brand, should be in line with your brand colors, Vision of the company etc. etc. In a nutshell, it is not easy to get right choice of the logo in your first attempt!
However, the first step is to start creating the logo for your new business, probably, this is the first thing you would like to do even before your business is legally defined as an entity. In this blog, I will talk about 6 Websites To Create Completely Free Logo For Your Business. (more…)
WhatsApp originally started in 2009 by Brian Acton and Jan Koum, both former employees of Yahoo! It is used to send text messages, documents, images, video, user location and audio media messages to other users using standard cellular mobile numbers with a data plan. Ever since Facebook acquired WhatsApp in Feb 2014, it has undergone significant changes and regular updates especially towards data protection and privacy features. This is much needed as WhatsApp has the incredible power of sharing any file, video, audio, text-based and so on in mere one click. The growing security concern has been around hackers, cyber criminals’ etc., their ability able to access user data and make users more prone to such easy attacks, the vulnerability has always been an area of concern. This also holds well with respect to recent clashes between FBI and Apple to unlock phones of the users under investigations. In this blog, I will talk about WhatsApp Encryption and What It Means to Users! (more…)
Hashtag is meant for categorizing your content into different buckets using “#” symbol, essentially a type of text-based label or Meta tag which enables users to find your conversations online with ease. Any combination of characters led by a hash symbol makes a hashtag. This was first proposed by Twitter in 2007 and ever since then it has evolved from a means of identification to having a complete tweet chat or a conversation with enormous numbers of web audience in one go. In this blog, I will talk about How to Use Hashtags! (more…)
What is Virtual Reality?
Virtual reality is all about creating an illusion of reality or an imaginary environment around you using computer simulated graphics and sound effects.
As a concept, it was first designed by Ivan Sutherland in 1968, which is now a reality after almost four decades, the fine maker of The Sword of Damocles, widely considered to be the first virtual reality (VR) and augmented reality (AR) head-mounted display (HMD) system.
With the advancements, increased popularity, and adaptation, organizations today are employing Virtual reality as a strategy to influence their customers. In this blog, I will talk about Why Virtual Reality Is The Next Big Leap in Marketing! (more…)