Social media listening is identifying what is being said about your product, service, brand, or company on the Internet.

In other words, social media listening is done to monitor social media itself. In this blog, we will talk about a few of the best social media listening tools every business should be employing in their social media tactics.

The need for Social Media Listening

Social media is getting noisier!

It’s a monster that can make or break your brand. You need to listen to all brand conversations online and monitor them appropriately to continue engaging with conversations that have the potential to create a positive image for your brand. On the flip side, managing negative conversations about your brand with appropriate steps is also important for Online Reputation Management (ORM) or social media monitoring as such.


Here are top 6 social media listening tools for your business:

Google Alerts 

Choose the topic, trend, or your brand name and assign an alert with your Gmail ID. You are notified every time the keywords you selected are mentioned on the Internet. The frequency of these alerts is also controlled by you. This tool is effective, simple, and costs nothing at all.

google alerts


This Canadian social media company is probably the most widely known and is the simplest tool of all. It offers simple social listening, weekly reports, and a dashboard with engagement and publishing features. The individual basic level package used to be free. If you have a personal blog or small website, the professional plan should suffice. More details in the screenshot below.

Hootsuite pricing


Social Mention – The Real-time search

Social Mention is a social media search and analysis tool that collects user-generated content on the Internet, such as blogs, comments, bookmarks, events, news, and videos into a single stream of information.

This tool also provides sentiment analysis and classifies the overall sentiments into neutral, positive, and negative regarding your brand conversations online. It also provides top keywords associated with your brand as mentioned on the Internet.

social mention screenshot


IceRocket has been there for more than a decade and has been acquired by Melt Water. It was traditionally used for blog searches and slowly expanded into searching social networking sites, such as Twitter and Facebook. The Big Buzz feature from IceRocket also allows users to search blogs, tweets, news, and images, all from one page.

Ice Rocket social media


As the name indicates, tweetreach is more about Twitter. This is helpful in case you want to check how far your tweets reach. It’s a good way to find out your influential followers and decide on the best people to target for further Twitter engagements.

Tweet Reach screenshot


Brandwatch is a software service that archives social media data in order to provide companies with information and the means to track specific segments to analyze their brands’ online presence. This tool also enables gathering customer feedback and uncovering trends that impact your brand, your products, and the marketplace.

Brand watch screenshot


Keyhole is largely a product or website that measures real-time and historical social media data.

Keyhole social media

The bottom line

Social media listening tools are plentiful, and they are growing every day. Even more social media monitoring tools can be added to the list, including sociabble, addictomatic, HowSociable, etc. However, I have tried covering the top 6 and most popular ones as listed above. The tool list here is essentially a mix of free and paid ones. You may want to evaluate the best social media listening tool by working with trial versions for a while.

These tools will save you precious time and provide a comprehensive overview of your social channels within a single dashboard. With the advent of social media and a growing user base every year, the need to have an effective social media listening tool is increasing, and now is the time to pick one.

Disclosure: We may receive compensation for links to products on this website.



Neeraj is a Tech Marketer with 9+ years of experience in B2B Sales and Marketing. At StepToInbound, Neeraj writes about Website, Search, Social Media and Marketing Automation practices.

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