What are backlinks in SEO and What is the Significance of Link Building

Rumors say there are about 200+ ranking factors for Google, and backlinks are among the top 3 contenders for Google ranks, according to Andrey Lipattsev (Partner Development Manager, Search and Integrations at Google). A backlink is a very commonly used term in the SEO world. These are links that come into your web pages from… Continue reading What are backlinks in SEO and What is the Significance of Link Building

Press Release SEO – Best Practices & Checklist To Optimize PR

Press releases are one of the most organic ways to build backlinks and to gain better SEO ranks. Press releases, often called PRs, can add a lot more value to your organic search efforts and help obtain better organic traffic to your website—when done right. In this blog, we will talk about press release SEO,… Continue reading Press Release SEO – Best Practices & Checklist To Optimize PR

What are Micro-moments & Why Marketers need to focus on them

What Are Micro-moments? The moments in our daily lives when we look for a device (laptop/desktop mobile devices & tablets) to take action on things we want or need right now are micro-moments. Quite often, devices we use are mobile devices—the gadget that is always in close proximity. Micro-moments is a recent development with Google;… Continue reading What are Micro-moments & Why Marketers need to focus on them

Improve Brand Awareness Using Featured Snippet Box by Google

What is a Snippet Box You may have noticed a box-like structure while trying to type in a search query, especially on Google Search. It is also quite possible that you may find the content in the box and the immediate ranking page below to be exactly the same. These mostly appear from any of… Continue reading Improve Brand Awareness Using Featured Snippet Box by Google

Google Penguin 4.0 Update – Impact On SEO

The Penguin 4.0 update started rolling out on September 23rd, 2016. Then, on October 13th, Gary Illyes from Google confirmed that it had fully rolled out across all its data centers. A lot of noise was heard online about the Penguin 4.0 update being real-time. In this blog, we will be talking about the relevance… Continue reading Google Penguin 4.0 Update – Impact On SEO

13 Steps For Building An Effective SEO Strategy

If you are a new brand or website, SEO takes the center stage, as it doesn’t involve any advertising costs. A good mix of off-page, on-page, and technical SEO can make your new brand visible across Search engines without much of investments in SEO. But Is there a way to build an effective SEO strategy… Continue reading 13 Steps For Building An Effective SEO Strategy