Tips & Best practices for LinkedIn Ads [2021 Update]

LinkedIn Ads are created in Campaign Manager and while there are standard best practices in general, we would try to focus on ad tips and best practices with respect to running ads on LinkedIn. This is a slightly deep dive topic that is relevant for someone who has already started using LinkedIn Ads. If you… Continue reading Tips & Best practices for LinkedIn Ads [2021 Update]

Types of LinkedIn Ads & When to Use Them [2021 Update]

LinkedIn has been very focused on bringing in new products and features in the online advertising market-place. On a very broad level, LinkedIn classifies all its ad products into five major types, namely: Sponsored Content Dynamic Ads Text Ads Sponsored InMail New Objective-based Campaign Creation 1) LinkedIn Sponsored Content This is the most commonly used… Continue reading Types of LinkedIn Ads & When to Use Them [2021 Update]

Step by Step Guide To Setup LinkedIn Ads [2021 Update with Video]

LinkedIn ads are widely used in B2B marketing as LinkedIn is the only advertising platform that knows the professional profiles across the globe in their most accurate forms. It is unique because of the targeting features it offers. One can target end users through Job titles, profiles, seniority, job function and so on based on… Continue reading Step by Step Guide To Setup LinkedIn Ads [2021 Update with Video]