LinkedIn as an advertising platform may not be the best solution out there. It is still undergoing product revamps and modifications to suit advertising needs better, this year. It does, however, know you target audience best for account-based marketing programs. Like every product have an area of improvement, here are 10 such common issues and […]
Tag: digital marketing
Best Practices for Social Media Usage in 2018
Social media is growing! If I were to look at numbers for growth, the number of social media users worldwide in 2018 is 3.196 billion, up 13 percent year-on-year which is more than the growth in numbers of internet and mobile phone users put together. Source: Global Digital Report Brands have continued investing more in […]
GDPR Implications For Digital Marketing
The Digital Marketing Context You must have come across Privacy change notifications across your social media accounts like Twitter and Facebook if you logged in recently, its GDPR which is making these brands more cautious. Personal data and privacy discussions are a trending topic this year. If I were to look at data, “Google trends” […]
Top 20 Marketing Trends brands should watch Out for in 2018
Marketing Trends in 2018 2017 for marketing has been a year of transformation, the realization of issues concerning common man and coming up with proactive measures to overcome difficulties consumers face today. From emphasizing more upon digital channels, increasing twitter character lengths to realizing and acting upon fake news in late 2017, Brands today, are […]
Press Release SEO – Best Practices & Checklist To Optimize PR
Press releases are one of the most organic ways to build backlinks and gain better SEO ranks. Press releases often called as PR otherwise, can add lot more value to your organic search efforts and help obtain better organic traffic to your website when done right. In this blog, we shall talk about Press release […]
What are Micro-moments & Why Marketers need to focus on them in 2017
What are Micro-Moments? The moments in our daily life when we look out for a device (laptop/Desktop Mobile Devices & Tablets) to take an action on things we want or need right now are micro-moments. Quite often, devices we use are mobile devices, the gadget which is always in our proximity. Micro-moments though is a […]
Improve Brand Awareness Using Featured Snippet Box by Google
What is a Snippet Box You must have noticed a box-like structure while trying to type in a search query, especially on Google search. It is also quite possible that you may also find the content in the box and the immediate ranking page below to be exactly same. These, mostly appear from any of […]
13 Steps For Building An Effective SEO Strategy
If you are a new brand or a website, SEO takes the center stage as it doesn’t involve any advertising cost. A good mix of off page, on page and technical SEO can make your new brand visible across the Search engines or SERPs without much of SEO investments as such. Search Engine Optimization is […]
WhatsApp Encryption – What It Means to Users
WhatsApp originally started in 2009 by Brian Acton and Jan Koum, both former employees of Yahoo! It is used to send text messages, documents, images, video, user location and audio media messages to other users using standard cellular mobile numbers with a data plan. Ever since Facebook acquired WhatsApp in Feb 2014, it has undergone significant changes […]
How to Use Hashtags for Effective Communication
A hashtag is meant for categorizing your content into different buckets using “#” symbol, essentially a type of text-based label or Meta tag which enables users to find your conversations online with ease. Any combination of characters led by a hash symbol makes a hashtag. This was first proposed by Twitter in 2007 and ever […]