Future of Marketing without Cookies

Cookies are convenient. They remember where you’ve been. They remember your preferences. They identify you. They keep you logged in. But at the end of the day, a cookie is just data. It tells the server who you are. It tells where you have been. It tells what you like. It tells what you don’t… Continue reading Future of Marketing without Cookies

46 Ways to Drive Traffic to Your Website

One of the common questions I get is “How to increase my website traffic?” And my answer is this – there isn’t one single method to drive traffic to your website. There are numerous ways to do that and it depends on what you sell, your budget and how you want to do it. So… Continue reading 46 Ways to Drive Traffic to Your Website

Step by Step Checklist to Start an Online Business in Canada

So, you’ve decided to start your online business in Canada. Hurray! Choosing to start a business may feel overwhelming and challenging. But making that first step towards understanding the nuances of starting your own business is by far one of the best decisions you could have made. There are so many online businesses you can… Continue reading Step by Step Checklist to Start an Online Business in Canada

Canadian Marketing Trends to Watch Out For

A year ago, Canadian businesses were faced with the biggest challenge due to the COVID-19 pandemic. And they had two choices — either adapt to the new norm or perish. Many businesses quickly shifted to offering digital services online right from our neighbourhood stores offering the same-day delivery services to gym and yoga centers shifting… Continue reading Canadian Marketing Trends to Watch Out For

Ten Notable Differences Between Inbound And Digital Marketing

Inbound and digital marketing are both very commonly used terms in the global marketing world today. Though both may sound similar, they are a little different from each other. Before we dive into the differences, let’s first understand the meaning of each of these terms. Inbound Marketing Creating compelling content to attract prospects and customers… Continue reading Ten Notable Differences Between Inbound And Digital Marketing

Top 20 Marketing Trends brands should watch Out for (2021 Update)

The last decade has been the years of transformation for marketing, especially regarding the recognition of issues concerning common people and the creation of proactive measures to overcome difficulties consumers face today. From emphasizing more on digital channels to increasing Twitter character lengths, to realizing and acting upon fake news, and addressing common privacy concerns,… Continue reading Top 20 Marketing Trends brands should watch Out for (2021 Update)

How to Use Hashtags for Effective Communication

A hashtag is meant for categorizing your content into different buckets using the “#” symbol, basically a type of text-based label or Meta tag that enables users to find your conversations online with ease. Any combination of characters led by a hash symbol makes a hashtag. This was first proposed by Twitter in 2007 and… Continue reading How to Use Hashtags for Effective Communication