2017 for marketing has been a year of transformation, the realization of issues concerning common man and coming up with proactive measures to overcome difficulties consumers face today. From emphasizing more upon digital channels, increasing twitter character lengths to realizing and acting upon fake news in late 2017, Brands today, are becoming more and more […]
Tag: digital marketing
Press Release SEO – Best Practices & Checklist To Optimize PR
Press releases are one of the most organic ways to build backlinks and gain better SEO ranks. Press releases often called as PR otherwise, can add lot more value to your organic search efforts and help obtain better organic traffic to your website when done right. In this blog, we shall talk about Press release […]
What are Micro-moments & Why Marketers need to focus on them in 2017
What are Micro-Moments? The moments in our daily life when we look out for a device (laptop/Desktop Mobile Devices & Tablets) to take an action of things we want or need right now are micro-moments. Quite often, devices we use are mobile devices, the gadget which is always in our proximity. Micro-moments though is a […]
Improve Brand Awareness Using Featured Snippet Box by Google
What is Google Feature Snippet Box You must have noticed a box-like structure while trying to type in a search query, especially on Google search. It is also quite possible that you may also find the content in the box and the immediate ranking page below to be exactly same. These, mostly appear from any […]
Google Penguin 4.0 Update – Impact On SEO
Penguin 4.0 update started rolling out on 23rd Sep, 2016 and recently on 13th Oct, Gary Illyes from Google confirmed that it is fully rolled out across all its data centers. Lot of noise was heard in online media about Penguin 4.0 update being real-time, In this blog, I will be talking about Relevance of […]
13 Steps For Building An Effective SEO Strategy
If you are a new brand or a website, SEO takes the center stage as it doesn’t involve any advertising cost. A good mix of off page, on page and technical SEO can make your new brand visible across the Search engines without much of SEO investments as such. Search Engine Optimization is well known […]
Top 6 Social Media Listening Tools To Monitor Your Brand
What is Social Media Listening or Monitoring? Social media listening is identifying what is being mentioned about a product, service, brand or an organization on the internet. This is also called as Social media monitoring or SMM in short. In other words, social media listening is done to monitor the social media itself. In this […]
6 Ways Location-Based Marketing Is Helping You Do Business Better
What are location-based services (LBS) Using a user’s geographic specific location data to push information about services or offerings nearby or in the user’s proximity primarily, through mobile devices over a network is called as location-based services. Location-based marketing has grown since last decade due to the increased adaptation of smartphone and tablets. Location-based marketing utilizes services […]
3 Steps To Change Address Bar Color For Your Website Visitors On Mobile Browser
Have you noticed that most popular websites like Hubspot, BBC and Facebook are providing their own brand colors for the address bar in mobile browsers? Yes, you are right, it can be customized now to suit the brand color of your choice. If you are looking for creating a similar unique colored experience for your website […]
WhatsApp Encryption – What It Means to Users
WhatsApp originally started in 2009 by Brian Acton and Jan Koum, both former employees of Yahoo! It is used to send text messages, documents, images, video, user location and audio media messages to other users using standard cellular mobile numbers with a data plan. Ever since Facebook acquired WhatsApp in Feb 2014, it has undergone significant changes […]
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