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Privacy and Cookie Policy of StepToInbound.com

This webpage contains Privacy and cookie Policy of StepToInbound.com (the “Website” or “Site”). StepToInbound.com is committed to protecting the privacy of the visitors while they interact with the content, products, and services on this site (the “StepToInbound.com”). This Privacy Policy applies to the Site only. It does not apply to other websites to which StepToInbound.com links. Because this website gathers certain types of information about users, StepToInbound.com want you to understand what information this website collects about you, how its collected, how that information is used, and how you can control the disclosure of it. You agree that your use of the Site signifies your assent to this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Site. 

Users may be subject to different protection standards and broader standards may therefore apply to some. In order to learn more about the protection criteria, Users can refer to the applicability section. 

This document contains a section dedicated to Californian consumers and their privacy rights. 

This document can be printed for reference by using the print command in the settings of any browser. 

Information about this Website

StepToInbound.com is a monthly subscription-based web design, development, and technical support service.  

Company and Data Controller 

StepToInbound Inc. 

1) Information Collected

StepToInbound.com collects information from you when you subscribe to this website, blog, make a purchase, fill out a form, leave a comment or enter information on StepToInbound.com. All financial transactions are processed through a gateway provider (Paypal) and (Stripe) and are not stored or processed on StepToInbound.com’s servers. 

2) How this website Use Your Information

StepToInbound.com takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data. This website only uses your personal information for the original purposes it was given. Your personal information is not sold or otherwise transferred to unaffiliated third parties without your approval at the time of collection. 

StepToInbound.com will not disclose, use, give or sell any personal information to third parties for any purposes other than to our suppliers and other third parties who need to know in order to deliver services on behalf of StepToInbound.com unless required to do so by law. Further, StepToInbound.com reserves the right to contact you regarding matters relevant to the underlying service provided and/or the information collected. 

Please note that personally identifiable information is used only to provide you with a more enjoyable, convenient online experience and to help us identify and/or provide information, products or services that may be of interest to you. We use your personally identifiable information to support and enhance your use of the Site and its features, including without limitation: fulfilling your order; providing customer service; tracking email invitations you send; and otherwise supporting your use of the Site. 

StepToInbound.com may use your personal information for target advertising toward you based on things such as region, gender, interests, goals, habits, etc. 

StepToInbound.com may permit certain trusted third parties to track usage, analyse data such as the source address that a page request is coming from, your IP address or domain name, the date and time of the page request, the referring Web site (if any) and other parameters in the URL. This is collected in order to better understand our Web site usage and enhance the performance of services to maintain and operate the Site and certain features on the Site. We may use third parties to host the Site; operate various features available on the Site; send emails; analyse data; provide search results and links and assist in fulfilling your orders. 

Also, StepToInbound.com may share personally identifiable or other information with its parent, subsidiaries, divisions, and affiliates. 

StepToInbound.com may transfer personally identifiable information as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of its business or as part of a corporate reorganisation, stock sale or other change in control. 

StepToInbound.com may disclose Contact Information in special cases where it has the reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating its terms and conditions of use or may be causing injury or interference with its rights, property, the customers or anyone who could be harmed by such activities. 

STEPTOINBOUND.COM IS NOT LIABLE OR RESPONSIBLE FOR THE PERSONALLY IDENTIFIABLE OR OTHER INFORMATION YOU CHOOSE TO SUBMIT IN FORUMS SUCH AS COMMENTS SECTION OR ANY OTHER PUBLICLY ACCESSIBLE AREA OF THE SITE. 

You will receive notice when your personally identifiable information might be provided to any third party for any reason other than as set forth in this Privacy Policy, and you will have an opportunity to request that StepToInbound.com should not share such information. 

StepToInbound.com use non-identifying and aggregate information to better design this website and for business and administrative purposes. StepToInbound.com may also use or share with third parties for any purpose aggregated data that contains no personally identifiable information. 

3) How this website Protects Your Information

StepToInbound.com is committed to protecting the information it receives from you. StepToInbound.com takes appropriate security measures to protect your information against unauthorised access to or unauthorised alteration, disclosure, or destruction of data. To prevent unauthorised access, maintain data accuracy, and ensure the correct use of information, it maintains appropriate physical, electronic, and managerial procedures to safeguard and secure the information and data stored on our system. While no computer system is completely secure, StepToInbound.com believes the measures it has implemented reduce the likelihood of security problems to a level appropriate to the type of data involved. 

4) Third Party Advertising

Advertisements appearing on this Site may be delivered to you by Google or one of its Web advertising partners. Web advertising partners may set cookies. Doing this allows the advertising partners to recognise your computer each time they send you an advertisement. In this way, they may compile information about where you, or others who are using your computer, saw their advertisements and determine which advertisements are clicked. This information allows an advertising partner to deliver targeted advertisements that they believe will be of most interest to you. StepToInbound.com does not have access to or control of the cookies that may be placed by the third-party advertising servers of ad partners. 

This privacy statement covers the use of cookies by StepToInbound.com and does not cover the use of cookies by any of its advertisers or partners as listed below. 

Facebook Lookalike Audience

Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location this Website is accessed from, that uses Data collected through Facebook Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list on the base of their past use of this Website or engagement with relevant content across the Facebook apps and services. 

On the base of these Data, personalized ads will be shown to Users suggested by Facebook Lookalike Audience. Users can opt out of Facebook’s use of cookies for ads personalization by visiting this opt-out page. 

Analytics

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior. 

Google Analytics

Google Analytics is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from, (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services. 

Google may use the Data collected to contextualize and personalize the ads of its own advertising network. 

Facebook Ads conversion tracking (Facebook pixel)

Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location this Website is accessed from, that connects data from the Facebook advertising network with actions performed on this Website. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network. 

Google Ads conversion tracking

Google Ads conversion tracking is an analytics service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from, that connects data from the Google Ads advertising network with actions performed on this Website. 

Google Analytics Advertising Reporting Features

Google Analytics on this Website has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyze specific behavior and interests Data (traffic Data and Users’ ads interaction Data) and, if enabled, demographic Data (information about the age and gender). 

Google Analytics Demographics and Interests reports

Google Analytics Demographics and Interests reports is a Google Advertising Reporting feature that makes available demographic and interests Data inside Google Analytics for this Website (demographics means age and gender Data). 

Google Analytics with anonymized IP

Google Analytics is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from, (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services. 

ThriveCart Affiliate Platform (WebActix Ltd., New Zealand)

ThriveCart Affiliate Platform is a commercial affiliation service provided by WebActix Ltd., New Zealand. 

Adobe Fonts (Adobe Systems Incorporated)

Adobe Fonts is a typeface visualization service provided by Adobe Systems Incorporated that allows this Website to incorporate content of this kind on its pages. 

Font Awesome (Fonticons, Inc. )

Font Awesome is a typeface visualization service provided by Fonticons, Inc. that allows this Website to incorporate content of this kind on its pages. 

Google Fonts

Google Fonts is a typeface visualization service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from, that allows this Website to incorporate content of this kind on its pages. 

Remarketing and behavioral targeting 

This type of service allows this Website and its partners to inform, optimize and serve advertising based on past use of this Website by the User. 

This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity. 

Some services offer a remarketing option based on email address lists. 

In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page. 

Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general. 

Facebook Custom Audience 

Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location this Website is accessed from, that connects the activity of this Website with the Facebook advertising network. 

Facebook Remarketing 

Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location this Website is accessed from, that connects the activity of this Website with the Facebook advertising network. 

Google Ad Manager Audience Extension 

Google Ad Manager Audience Extension is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from, that tracks the visitors of this Website and allows selected advertising partners to display targeted ads across the web to them. 

Google Ads Remarketing 

Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from, that connects the activity of this Website with the Google Ads advertising network and the DoubleClick Cookie. 

Google Signals 

This Website uses Google Signals, a feature of Google Analytics, which will associate the visitation information that it collects from this Website with Google information from accounts of signed-in Google-account users who have consented to this association for the purpose of ads personalization. This Google information may include User location, search history, YouTube history and Data from sites that partner with Google – and is used to provide aggregated and anonymized insights into Users’ cross device behaviors. 

Remarketing with Google Analytics 

Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from, that connects the tracking activity performed by Google Analytics and its Cookies with the Google Ads advertising network and the Doubleclick Cookie. 

 Tag Management 

This type of service helps the Owner to manage the tags or scripts needed on this Website in a centralized fashion. 

This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data. 

Google Tag Manager 

Google Tag Manager is a tag management service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from. 

Traffic optimization and distribution 

This type of service allows this Website to distribute their content using servers located across different countries and to optimize their performance. 

Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between this Website and the User’s browser. 

Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred. 

Cloudflare (Cloudflare Inc.) 

Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc. 

The way Cloudflare is integrated means that it filters all the traffic through this Website, i.e., communication between this Website and the User’s browser, while also allowing analytical data from this Website to be collected. 

Kinsta (Kinsta Inc.) 

Kinsta is a managed WordPress hosting service provided by Kinsta Inc. with their hosting in the Google Cloud. 

Teamwork (Teamwork.com Ltd.) 

Teamwork is a project management and productivity tool provided by Teamwork Crew Ltd. 

HubSpot (HubSpot Inc.) 

HubSpot is a live chat, messages, CRM, sales and marketing software provided by HubSpot, Inc. 

Google Ads 

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en 

Google, as a third-party vendor, uses cookies to serve ads on this website. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy. 

StepToInbound.com, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to this website. 

  1. Opting out

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on. We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place. It’s also important to note that we do not allow third-party behavioral tracking. 

  1. Cookies

This  site uses “cookies” and other tracking technologies. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. They are also used to understand your preferences based on previous or current site activity, which enables this website to provide you with improved services.  

  1. Comments

When visitors leave comments on the site it collects the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. 

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment. 

StepToInbound.com collects information about visitors who comment on Sites that use our Akismet anti-spam service. The information this site collects depends on how the User sets up Akismet for the Site, but typically includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself). 

  1. Images

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website. 

  1. Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. 

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.  

  1. Third-party disclosure

This website does not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless this site provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating this website, conducting business, or serving users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce the  site policies, or protect or others’ rights, property or safety. 

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses. 

  1. Email Choice/Opt-out

If any user who receives an email from the Site and would prefer not to receive such communications in the future, [he or she] can do so by following the instructions in the emails. In addition, you may send an email to admin[at]steptoinbound.com. We will make commercially reasonable efforts to implement your opt-out requests promptly, but you may still receive communications from us for up to ten business days as we process your request. 

  1. Children’s Privacy and Parental Controls

We do not solicit any personal information from children. If you are not 18 or older, you are not authorised to use the Site. Parents should be aware that there are parental control tools available online that can be used to prevent children from submitting information online without parental permission or from accessing material that is harmful to minors. 

  1. Disclaimer to Security

By consenting to the Terms and Conditions of the Site and hence the Privacy Policy, you consent that no data transmission over the Internet is completely secure. StepToInbound.com cannot guarantee or warrant the security of any information you provide, and you transmit such information to this site at your own risk. 

  1. The rights of Users

Users may exercise certain rights regarding their Data processed by the company. 

Users entitled to broader protection standards may exercise any of the rights described below. In all other cases, Users may inquire with the company to find out which rights apply to them. 

In particular, Users have the right to do the following: 

Withdraw their consent at any time.

Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data. 

Object to processing of their Data.

Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below. 

Access their Data.

Users have the right to learn if Data is being processed by the company, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing. 

Verify and seek rectification.

Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected. 

Restrict the processing of their Data.

Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the company will not process their Data for any purpose other than storing it. 

Have their Personal Data deleted or otherwise removed.

Users have the right, under certain circumstances, to obtain the erasure of their Data from the company. 

Receive their Data and have it transferred to another controller.

Users have the right to receive their Data in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User’s consent, on a contract which the User is part of or on pre-contractual obligations thereof. 

Lodge a complaint.

Users have the right to bring a claim before their competent data protection authority. 

Details about the right to object to processing 

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the company or for the purposes of the legitimate interests pursued by the company, Users may object to such processing by providing a ground related to their situation to justify the objection. 

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the company is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document. 

How to exercise these rights 

Any requests to exercise User rights can be directed to the company through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the company as early as possible and always within one month. 

Legal action 

The User’s Personal Data may be used for legal purposes by the company in Court or in the stages leading to possible legal action arising from improper use of this Website or the related Services. 

The User declares to be aware that the company may be required to reveal personal data upon request of public authorities. 

  1. Additional information about User’s Personal Data

In addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request. 

  1. System logs and maintenance

For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) use other Personal Data (such as the IP Address) for this purpose. 

  1. How “Do Not Track” requests are handled

This Website does not support “Do Not Track” requests. 

To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies. 

Should the changes affect processing activities performed on the basis of the User’s consent, the company shall collect new consent from the User, where required. 

  1. Notification of Changes

StepToInbound.com reserves the right to change this Privacy Policy from time to time at its sole discretion. If at some point in the future, there is a change to its Privacy Policy, unless it obtains your express consent, such change will only apply to information collected after the revised Privacy Policy took effect. Your continued use of the Site indicates your assent to the Privacy Policy as posted. 

It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.  

  1. CONTACT INFORMATION:

If you have any questions or concerns regarding this Privacy Policy please contact: admin[at]steptoinbound.com 

Effective and last updated: 22 Feb 2021


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