Indus banking

Targeting millennials for a digital banking app.

Indus banking

IndusBanking is a millennial focused approach to design and development where consumers are shown the freedom to use any apps via open banking.

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Industry

Banking


Services we provided
  • - Visual identity
  • - UX research
  • - Website design
  • - Design system
  • - CMS integration

The client

The client is an open banking leader in north america.

The challenge

Client was looking for an app and cloud based approach to UI, UX and content that can help differentiate them from a standard bank and branch banking. A product that can appeal to the audience.

The solution

StepToInbound team came up with a Neo Banking focussed design and development approach utilising color combinations that makes most sense of the millenial and target consumers. A cloud centric but people foussed approach that can bridge the gap between client centric communication blended with a banking application mix.

"It is very easy to communicate with StepToInbound and I love the way adapt to my pace of work"

Matt Kneffe

Digital Marketing Manager, Google


Have a project in mind? Let’s get to work.

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