Targeting millennials for a digital banking app.
Services we provided
- - Visual identity
- - UX research
- - Website design
- - Design system
- - CMS integration
The client is an open banking leader in north america.
Client was looking for an app and cloud based approach to UI, UX and content that can help differentiate them from a standard bank and branch banking. A product that can appeal to the audience.
StepToInbound team came up with a Neo Banking focussed design and development approach utilising color combinations that makes most sense of the millenial and target consumers. A cloud centric but people foussed approach that can bridge the gap between client centric communication blended with a banking application mix.
"It is very easy to communicate with StepToInbound and I love the way adapt to my pace of work"
Digital Marketing Manager, Google