A domain is equivalent to your brand name

I have been thinking of my brand name and have been looking around to find some resources around deciding a brand name and planning a domain name in specific. It is challenging and can get overwhelming at times!

We spend a lot of time before launching a website, often do research for our names vs others, we prefer to be easily remembered, and at the same time, avoid any direct competition for better organic search results. The domain name you decide, probably, will continue for the rest of your life, or at least as long as your business stays with you. Changing and migrating the content have always been a painful process. In this blog, we will discuss tips and recommendations for deciding a good domain name for your company.


Enough of noise being made in the online marketplace today, your domain name needs to be short, catchy and easily memorable. For instance, American Airlines is aa.com alone 🙂

Avoid Violation

Avoid choosing similar or too similar domain names with direct competition. Please do not violate someone else’s trademark.

Adopting.COM is the global way

One must try choosing a domain name with .COM extension only, until and unless you want to go local with a country or location-specific audience.

Brand Way or Search Way

Search Way – This approach is good if you are starting a new business, product, services or a blog, or doesn’t really want to spend a huge sum of money to establish your brand.  You could also analyze search traffic corresponding to your choice of keywords using tools like SEMRush or Google Keyword Planner. Try using a mix of easily memorable keywords or phrases. For instance, shoutoutloud, cashout, bringtothetable can be used as clever mixes.

Brand Way – This is a very unique way of naming your domain, this stands distinct and requires sincere brand building efforts and money until you become a well-known brand in the market. I usually recommended this approach for long-term businesses, brands, and startups with confidence to sustain in the long run. You will need to invest a lot in paid listings, PPC, 360 marketing campaigns as well.  Example: flickr is a branded domain name.

Creativity at Core

It’s also about how creatively you use synonyms or combination of keywords, for example, If your website is for videos, you may want to HD as a suffix, similarly, if your brand is a cloth brand, you may want to add XL as suffix too 🙂

Say No to numbers

Even if your domain name contains words such as ‘to’ or ‘for’ avoid using  ‘2’ or ‘4’ to keep them short. Such domain names are, usually, difficult to remember and may cost you the website traffic.

Free domain suggestion tools

If any of above ideas do not seem to be working, try using – free tools for random ideas, if it’s difficult to think, it certainly is, easy to see options and decide the best one for your company.

Sharing below the list of best free domain name generators you may want to try:

  1. FastComet
  2. NameMesh
  3. domainsbot
  4. dynadot
  5. nameboy
  6. LeanDomainSearch
  7. BustAName
  8. Business Name Generator – Free Company Name Generator – Shopify
  9. NameStall
  10. Domain puzzler
  11. DomainsBot
  12. Instant Domain Search®
  13. iwantmyname
  14. Domain Wheel
  15. NameStation

With these 15 domain name generators and my suggestions being handy, I hope you will be able to come up with a domain name to suit your business, easily, I tried keeping domain name generator options limited as it could overwhelming otherwise. In case anything seems missed out, feel free to share your thoughts in the comments section below.

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You may also want to explore:

  1. How to Use Hashtags for Effective Communication
  2. 6 Websites To Create Completely Free Logo For Your Business
  3. Steps To Change Address Bar Color On Mobile Browser


Neeraj is a Tech Marketer with 9+ years of experience in B2B Sales and Marketing. At StepToInbound, Neeraj writes about Website, Search, Social Media and Marketing Automation practices.

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