How to Decide on a Good Domain Name

Domain Name

Author Neeraj

Hi! I'm Neeraj, Marketing professional and the founder of StepToInbound. Get my free online course today! https://neerajupadhyay.com/join-sobc/

Last updated Jan 1, 2021

A domain is the equivalent of your brand name

I’ve been thinking about my brand name and have been looking around for some resources to specifically help plan for and decide on a brand name. It’s been challenging, and at times can get overwhelming!

We often spend a lot of time before launching a website doing research on our names vs. others. We prefer to be easily remembered, and at the same time try to avoid any direct competition for better organic search results. The domain name you choose will likely continue for the rest of your life, or at least as long as your business is up and running. It has always been a painful process to change and migrate the content. In this blog, we will discuss tips and recommendations for choosing a good domain name for your business.


There is enough noise being made in the online marketplace today, so your domain name needs to be short, catchy, and easily memorable. For instance, American Airlines is aa [dot] com alone.


Avoid Violation

Avoid choosing similar domain names with direct competition. Please do not violate someone else’s trademark.

Adopting.COM is globally accepted

You should choose a domain name that ends with .COM, until and unless you want to go local with a country or a location-specific audience.

Brand Option or Search Option

Search Option – This approach is good if you are starting a new business, product, service, or blog, or if you don’t really want to spend a huge sum of money to establish your brand. You can also analyze search traffic that corresponds to your choice of keywords using tools like SEMrush or Google Keyword Planner. Try using a mix of easily memorable keywords or phrases. For instance, “cashout”or “bringtothetable” can be used as clever mixes.

Brand Option – This is a very unique way of naming your domain. It is distinct and requires sincere brand-building efforts and money until you become a well-known brand in the market. I usually recommend this approach for long-term businesses, brands, and startups that have the confidence to hold on for the long run. You will need to invest a lot of money in paid listings, PPC, and 360 marketing campaigns as well. Example: flickr is a branded domain name.

Creativity at the Core

It’s also important to creatively use synonyms or a combination of keywords. For example, if your website is for videos, you may want to add HD as a suffix. Similarly, if your brand is a clothing brand, you may want to add XL as a suffix. Play around with creativity while do so…

Say No to numbers

Even if your domain name contains words such as “to” or “for,” avoid using the numerals 2 or 4 to keep them short. Such domain names are, usually, difficult to remember and may cost you some website traffic. Alternatively, check out all the available and non available domains in the “domain name search box” as below.

Free domain suggestion tools

If any of the above ideas do not seem to be working, try using free tools for random ideas. If it’s difficult to think, it certainly is easy to see options and decide on the best one for your company.

Below is a list of the best free domain name generators you may want to try:

  1. Bluehost
  2. Namecheap
  3. FastComet
  4. NameMesh
  5. domainsbot
  6. dynadot
  7. nameboy
  8. LeanDomainSearch
  9. BustAName
  10. Business Name Generator – Free Company Name Generator – Shopify
  11. NameStall
  12. Domain puzzler
  13. DomainsBot
  14. Instant Domain Search®
  15. iwantmyname
  16. Domain Wheel
  17. NameStation

With these 16 domain name generators and my suggestions in hand, I hope you will be able to come up with a domain name to suit your business. I tried keeping the domain name generator options limited, as it can otherwise, can get overwhelming. Once you are all set, you may want to start designing a logo, check out Websites to create a free logo.

Did you come across any other ways to decide a better domain name? Let me know your thoughts in the comments section below and please don’t forget to share this post!

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