How to Decide on a Good Domain Name
Apr 22 2016|
Last Updated: May 31, 2021
A domain is the equivalent of your brand name
We have been thinking about few new brand names and have been looking around for some resources to specifically help us plan for the same. It’s been challenging, and at times, can get overwhelming!
We often spend a lot of time before launching a website doing research on our names vs. others. We prefer to be easily remembered, and at the same time try to avoid direct competition for better organic search results. The domain name you choose will likely continue for your business’s lifetime.
In this blog, we will talk about tips and recommendations for choosing a good domain name for your business.
Online marketplaces are getting bigger and noisier everyday, so it is good to have a domain that is short, catchy, and easily memorable. For instance, American Airlines is aa [dot] com alone.
#2 Avoid Violation
Avoid choosing similar domain names with your direct competition. It is also a good practice to check for existing IP, copyrights if your domain names happen to be similar to existing brand names.
#3 Adopting.COM is globally accepted
You can buy a domain name that ends with .COM. If your market is local or focussed on a particular geography, buying a country extension-based domain may be a good fit. For example, a business that focuses on Canada alone can prefer buying .ca based domains.
#4 Brand Option or Search Option
Search Option or keyword-based domain name:
This approach is good if you are starting a new business, product, service, or blog, or if you don’t really want to spend a huge amount of money in establishing your brand. You can also analyze search traffic that corresponds to your choice of keywords using tools like Google Keyword Planner. Try using a mix of easily memorable keywords or phrases. For instance, “cashout”or “bringtothetable” can be used as clever mixes.
Brand Option or noun-based domain name:
This is a unique way of naming your domain. It is distinct and requires sincere brand-building efforts and money until you become a well-known brand in the market. We usually recommend this approach for long-term businesses, brands, and start-ups that have the confidence to hold on for the long run. You will need to invest a lot of money in paid listings, PPC, and 360 marketing campaigns as well. flickr is a branded domain name for instance.
#5 Creativity at the Core
It’s also important to creatively use synonyms or a combination of keywords. For example, if your website is for videos, you may want to add HD as a suffix. Similarly, if your brand is a clothing brand, you may want to add XL as a suffix. Play around with creativity while you so.
#6 Say No to numbers
Even if your domain name contains words such as “to” or “for,” avoid using the numerals 2 or 4 to keep them short. Such domain names are, usually, difficult to remember and may cost you some website traffic. One of our clients is an exception to this rule that’s named Shop746 as they just went with their address on a highway, and it works for them.
Quick Tip: Free domain suggestion tools
If any of the above ideas does not seem to be working, you can try using free tools below to get random ideas. If it is difficult to think, it certainly is easy to see options and decide on the best one for your business.
Here are few free domain name generators you may want to try:
- Business Name Generator – Free Company Name Generator – Shopify
- Domain puzzler
- Instant Domain Search®
- Domain Wheel
With these domain name generators and our suggestions in hand, we hope you will be able to come up with a domain name to suit your business.
Once you are all set, you may want to start designing a logo, check out Websites to create a free logo.