Google Penguin 4.0 Update – Impact On SEO

Google Penguin

Written by Neeraj

Hi! I'm Neeraj, a writer, part-time entrepreneur and a marketing professional.

Last updated Jun 1, 2020

The Penguin 4.0 update started rolling out on September 23rd, 2016. Then, on October 13th, Gary Illyes from Google confirmed that it had fully rolled out across all its data centers. A lot of noise was heard online about the Penguin 4.0 update being real-time. In this blog, we will be talking about the relevance of the Penguin 4.0 update and its impact on SEO.

What is the Penguin 4.0 Update?

The Penguin update was first released in 2012 as the 4th update in the Google Penguin series. It is now part of Core Google’s Algorithm that aims to penalize websites for any black hat SEO techniques to manipulate SERP, which has been a traditional practice for some time now.

The real-time nature and integration within Google algorithm is meant to enable data to refresh in real-time for faster changes to post a new page/site, which is re-crawled and re-indexed.

Gain or Lose in Real-Time

The changes are real-time, so websites adopting black hat SEO techniques will be penalized quickly, and pages with credible and relevant content will rank faster. In short, you don’t need to wait 3 or more months to observe actual movements in your page ranks. Request for re-indexing and wait for the crawl to happen. Probably within 24 hours or so, results will be evident with SERPs moving up or down for your web pages.

Google algorithm becomes fairer with the Penguin 4.0 Update

If your content is good and relevant, you will be awarded better ranks faster, essentially bringing in more engagement for SEO professionals. Search marketers will need to work harder to strategize SEO for their organization, as today’s SERPs may not be sustainable tomorrow.
Don’t worry if you made a few SEO mistakes in the recent past; the good news is that you will be able to recognize them faster and work on course corrections.

Time to remove toxic back-links from your pages

The Penguin 4.0 update also focuses on the specific pages that toxic links are pointing to, rather than entire websites. You need to regularly check your web pages for toxic back-links and disavow them ASAP.

The Bottom Line

It’s too early to comment if you are facing any immediate changes in your SERPs because of the Penguin 4.0 update. Having said that, toxic back-links to your web pages are something you can focus on right away using suitable back-link audit tools. Disavow negative back-links to your web pages using the Google Disavow tool.

SEMrush also offers a built-in back-link audit tool, or this can be done manually, too. Here is more info on this by Google & a link for the Google Disavow tool to monitor your back-links. I hope you found this blog useful, let me know your thoughts in the comments section below.

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