Website Redesign: Best Practices And Checklist For A Successful Revamp

There could be multiple reasons for a company to look at website redesign. From undergoing a merger, or acquisition, new leadership, change in business line or change in technology to incorporating digital transformation at your company. It is a big decision as all levels of management are involved and whatever you do would be seen by your customers and public at large. Therefore, there are important considerations to be made before you decide to go ahead with a website a revamp or redesign project as such.

When to redesign your website?

On an average, companies redesign their websites every three years. It costs you money, a lot of time and teamwork, agency involvement (probably) and media outreach to let people know about new website launch. Before you move ahead, it is important to know the reasons behind a website redesign.

Few basic questions you may want to address:
1. Do we really need a new website?
2. Can I upgrade basic content and design with my existing website?
3. Even I we launch a new website; will that be futureproof?
4. What will happen to my SEO and all content marketing efforts?
5. How much do I need to spend?

Once you have these answers, budgets and clarity to go ahead. It is worth looking at Best practices and checklist for a website redesign as below. I will also try to add relevant references and articles worth exploring under each step while you read.

Learn More:

  1. How Much Should a Website Cost You? A Definitive Pricing Guide For You
  2. How to Avoid SEO Disaster During a Website Redesign

Best Practices for website redesign

Think User experience and Wireframe prototypes

Consumers should be your sole focus while thinking of wireframes and protypes. Websites are made to sell or to gain customers basis your business interests. Most of the users stay for less than 15 seconds. When you start fresh and develop prototypes or wireframes, Try limiting clicks or navigation steps towards the desired call to action you want your customers to take. For example, if you just sell shoes online, your home page should show shoes being sold online, or at least a user should be able to buy a shoe in 2 to 3 clicks at max on your website.

Learn More:

Marketing and Competitive intelligence

On the positive side of things, we must always learn from competition. It is worth exploring all recent website redesign projects (at least last 6 months) among your competitors, influencers and even your customers for that matter. They must have gone though similar challenges and learnings. Talk to your peers in other industries and gain insights. Looking at what they did best could provide a lot of ideas to improve your website redesign project.

Conversion Focussed

Effective websites drive conversions and fulfill business goals and interests. It is very important to know desired call to action you want your customers to take on your website. If you are selling shoes online, your conversion goal would be to drive a sale online.
If you imagine a conversion funnel as given below, your goal should be to be as close as possible to the bottom of the funnel.

Email Marketing embedded

Email marketing is the most organic channel you would ever user for all outreach and push marketing programs. It is good to have all your forms built right from your marketing automation system and they should have smooth integration with your website platform or Content Management System.

Having multiple forms or types is a strict no no, with GDPR in place and many such regulations coming in, it is even more necessary to have centralized way to monitor all form submissions across your website. You may also want to avoid lead capture forms if you already have a marketing automation tool purchased.

Example: If you are using WordPress for CMS you may want to integrate suitable marketing automation tools such as Mailchimp (free), or Constant Contact for marketing automation.

Explore Marketing Automation Tools

  1. Constant Contact – 60-day free trial
  2. Aweber – 30-day free trial

Social Media Integration

The importance of Social media is well known. You must ensure a seamless integration of social media platforms across your website. It means employing Twitter Cards, share friendly buttons with sharable content on your website and including social media channels which deemed fit for your business.

A blog may require shareable buttons on top, bottom and/or left-hand side bar on your website for instance, like the one you find on this blog.

Learn More:

Security Features

Security is of utmost importance when you redesign a website. You may want to work closely with IT department of your company as they know this subject better. A company wide firewall, strict adherence to IT and security policies is just a beginning to secure your website. Choosing a secure Infrastructure to host your website, employing security systems with SSL encryption with regular malware scanning and daily backups for instance are few more ways to ensure website security.

Learn More:

Machine Learning and Digital Experiences for Web redesign

Machine learning is touching lives and marketing is no different story. I have had some interesting initial discussions with Optimizely and SiteCore, few companies which aim to provide unique digital experiences including content randomization for different users on your website. It is all about taking the website redesign to a all new different level. It can be a bit costly affair, but it is worth exploring if you happen to have good budgets and ambitious goals.

Explore More:

  1. Optimizely
  2. Sitecore
  3. Adobe Experience Manager

Future Proof

Its all about trying to be future proof. Nothing (in reality) is future proof though! Being closest to latest technology, website features and functionality. Right mix of integration with marketing automation, Content management system, CRM or customer relationship management software, light and fast coding with optimized loading of website are few ways to get this right. It is equally important for all your web data to be well-integrated. Consider integrating all your google products for better insights, google analytics, google ads, google webmaster integration for instance.

Good reads on Future proofing a website redesign:

What Makes Future Proof Web Design?
How To Future-Proof Your Website

Standardized approach to brand: Web Content, Landing Pages and Call to actions

The most important consideration for a marketer during website redesign. It begins with strategizing your website content and sitemap architecture.

  • How to organize content?
  • Your website language and tone should be product, solution or services centric?
  • Where to place my demos?
  • What colors to choose for web page, content and buttons text?

It is also a good practice to have standard approach to all your landing pages. All these need careful consideration and planning as marketing closely works with leadership and IT in such redesign projects.

Learn More:

Optimized web Content (solution/product/services centric) -SEO

A content which ranks should be the focus of your website. Being SEO friendly needs to be planned right when you start developing the very first piece of content towards the website revamp. Including cross links inside your web pages, including outbound links to the pages you refer within your web content and adopting a off-page optimization strategy is needed here.

Read More:

Show and tell – Omni channel Content

Omni channel content is the way forward for content marketing. It is important to use visuals, images, embedded videos within your content at appropriate places. The mix of all these content types could vary basis your consumers or business interests. An eBook business must show cover page of the eBook, likewise, a mobile design company must show more visuals and angles of the mobile design, a B2B IT company must show use cases solving complex business problems for instance.

CDN/Content Delivery network

In simple terms, a content delivery network or CDN is a group of geographically placed servers that provide fast delivery of the content over internet. Incorporating a CDN is a common practice today and helps in serving content faster when users access your website from different geographic locations across the globe.

Know More:

  1. WordPress CDN – Why You Should Be Using One in 2019
  2. What Is a CDN?

Integrate Chatbots

According to Business Insider, 80% of businesses want chatbots by 2020.
Human beings cannot work always and that’s where chatbots play an important role. You must always include a chatbot for personalized web interactions backed by real technical support and salespeople as needed. In all probability, your conversation would be higher with them than without them.

Learn More:

Consider In house options and agencies Outside

Website redesign is a complex project and it involves multiple teams and decision makers. Unless you have all skillsets available internally it is worth looking out and working with web design agencies. They bring in fresh perspective and cross industry references which cannot be found internally. Having said that not all agencies are great. You may want to consider references of past projects and evaluate capabilities before you even decide to work with an agency as such.

Quick Pro tip: Cost is the last thing you should look at 😊

Learn More:

Limit Gating of your website Content

I did cover this topic in marketing trends blog earlier. Gating a piece of content is good but it should not get overwhelming for your customers. It is a good practice to offer high level thought leadership articles or collaterals for free. Enabling the asset behind a form submission should be a mix in your overall content strategy and should only be done when it brings in some value with relevance for your customers. Please remember, gating sounds salesy, your company needs to be very careful in quality of asset being gated.
Remember last time you submitted a form to download and wished you could have avoided sharing your details? 😊

A lot of leading companies are doing this mistake everyday, probably, to fulfill their short time sales goals.
That’s what I meant by Value!

Website Redesign Checklist

website redesign checklist

SEO Friendly Website:

• Clickable logo
• User-friendly sitemap
• Content organized by categories across your website
• Cross links between relevant web pages of your website
• provide outbound links to articles outside your website.
• Utilize header tags across your website with mix of H1, H2, H3 and H4
• Include meta tags and descriptions
• Keep Page title within 60 characters
• Use visuals, videos and images as mix.
• Clear and simple Call to actions

Read More:

Mobile Responsive

• Mobile responsive containers across website
• User testing for each page across mobile, desktops and tablets before a webpage goes live

Explore More:

CMS enabled with defined roles.

• Limited access to Content Management System
• Define user roles and limit levels of access. For example, Admin, Contributor, Editor
• Ensure a database backup is enabled with IT

Tracking enabled

• Enable Conversion tracking basis the tools you have in your company. For example, basic scripts you may want to add include Google analytics, Google Ads, Marketing automation tool script, WooCommerce scripts and so on.
• Utilize existing scripts and reuse to retain data loss after website redesign

SSL Encryption

Include SSL encryption with a certificate for your domain URL. It is an important SEO factor as well.
Let’s Encrypt offers free SSL certificates as well.

Explore More:

What is an SSL certificate
Get Free SSL
How to Install SSL Certificate on Your WordPress Site

Fast loading

Ensure that your website loads quickly and runs well once loaded. It also implies smooth loading of images, infinite scroll, rendering and loading all scripts on your website.

This has got more to do with your web development team or agency as appointed.
Google does provide guidelines to do so.

Explore More:

Privacy Policy an GDPR checklists

It is very important to have a detailed privacy policy including compliance to privacy standards such as GDPR at easily accessible places on your website.

Read More:

On Site search and voice search

Voice search Is growing, and it has immense potential. A Search box at top navigation is must have. It is all better when you have voice search enabled on your website, it also helps in speech recognition.

Read More:

Hosting enabled with backups.

It is best to have a good hosting provider and automated daily backups of complete website. You can always go back a day’s backup if anything goes wrong with your website.

Explore More:

Post Content SEO Checks

Once your website content is ready and development is somewhat completed, it is important to validate and correct SEO mistakes if any before you go live.

Learn More:

The Bottom Line

In my marketing experience, I did about 4 website redesign projects and it was a great learning every time I launched a new website. When I look back now, I could always think of better ways to improve them all. The simplest reasons being technology has changed and it was difficult to futureproof a website as such. You must aim for being current with technology, your functional and content requirements, and as futuristic as possible. That way your website redesign cycles will be a lot shorter. While website redesigns are inevitable, it is best to add some personality to it. It could be as simple as a color standing out or a “button/Call to action” nobody else could think of, a surprise element with a pop up for your customers or best creative approach to a regulation like GDPR on your website, Opportunities are plenty. Remember (and I love this quote), “leaders don’t do different things, they do things differently”.

I hope you find this blog useful.

Did you come across any new best practices or checklist that I couldn’t think of, please let me know your thoughts or feedback in the comments section as below.

Disclosure: We may receive compensation for links to products on this website.

FastComet Hosting Review The Best Web Hosting beyond Bluehost, Hostgator & GoDaddy

I launched my website in 2016 with FastComet shared web hosting plan and it has been over 2 years that have been using them. When I started, I tried Bluehost services for a while but was not completely satisfied with the same and thus decided to explore an alternative web hosting service beyond the well-known once, of course, in the search for the best value for my money. Reasons for choosing FastComet hosting over others are explained in my detailed review further.

FastComet Hosting Review

FastComet has been in the web hosting business for about 9 years now unlike established and popular hosting brands such as Bluehost, HostGator, and GoDaddy etc. Bluehost was founded in 1996 while HostGator in 2002, both originally belong to the same parent group by name “Endurance International Group, Inc. (EIG)”. On the other hand, GoDaddy was founded in 1997. All of these are popular brands today and so are their hosting services.

Due to brand popularity, they also enjoy leading market shares. Here is a snapshot of trends in the usage of web hosting since January 2016.

historical trend - usage of web hosting providers

FastComet a 7-year-old brand, launched their public cloud hosting service in late 2013, they are probably the fastest growing today, primarily, because of the hosting product mix they provide to users. Serving about 11,500 + customers from 70 countries, Their SSD Cloud Hosting solution is one of the most accessible and affordable on the Web Hosting Marked powered by a rocket-fast 24/7 support team.

Why FastComet for Web Hosting

FastComet Features

 

Lifelong Free domain

Yes, you heard it right, FastComet provides one domain name for free without any need for a renewal. They bear all such costs, as a proof, you should also receive an invoice for domain registration with $ 0 as invoice value. This is must utilize feature if you are a startup, a new business or a website, remember to justify your domain ownership within 15 days as per new ICANN rules applicable from January 1, 2014.

However, if you decide to move away with FastComet web hosting, you may want to renew your domain in advance to be on the safer side.

FastComet Pricing and Plans

The transparency factor here is that there are no hidden charges, in fact, renewal prices are the same as you would have bought the hosting package for the first time. That too without any legal obligations and 45 days money back guarantee. I have used the first one below for over 2 years and with monthly payments by my credit card.

FastComet Web Hosting Plans

Shared Hosting Plans

Decide your server location

You can choose from 7 data center locations as per the screenshot below, this can also be changed as per your convenience later. I opted for Frankfurt considering this being almost center of the earth for initial 2 years and moved to Chicago servers in North America, this year. The service support was extremely fast and satisfactory.

server locations

 

Monthly Payment Options

This is a very rare feature which I could not find with any other reliable web hosting provider. Most of the leading players will bundle hosting for a year or so, with the cost per year discounted if you opt for increased number of years. Clearly, they are wanting only long-term customers. As mentioned earlier in this post, since I was using Bluehost for some time, upon deciding to move out from their services and asking for a refund, they offered me monthly payments options from an existing yearly renewal. I had already made my mind, so I decided to take up FastComet rather.

FastComet provides as less as $2.95 /month Starter Plan with the same renewal price, the catch here, however, is that if you opt for the monthly payment (possible from a Visa Card) you will need to pay an upfront first month set up charges of $19.95 approx.

FastComet Speed & Reliability

Usual loading speed of websites hosted on FastComet is better than the competition as below.

FastComet site speed

Here are results of my website speed test for your easy reference: Performance-grade scores 81 (screenshot is dated – 22 May 2016)

Sitetest results

Website Up-time

Website Uptime

FastComet Interface & Security

cPanel Interface

A clean interface providing one-click installation for all essential apps such as WordPress, b2evolution, complete site backup in single click, unlimited emails and bandwidth, basic SEO tutorials and much more to gain from. You also have unlimited emails to configure as needed.

CPanel interface

Security features

  • SSD-only storage: This belongs to latest class of storage devices, all websites, by default are hosted on Solid State Drive and not traditional Hard Disk Drives (HDD) same is not the case with most of the hosting providers today, HDD is the way they host till date and SSDs  are usually a premium priced feature.
  • Free CDN: All hosting plans at FastComet include free Cloudflare CDN by default. This too is premium feature charged by others separately. I use Cloudflare CDN which has been a very good experience.
  • Hack-free: All packages also include web app firewalls for preventing 99% of the known security threats.
  • Account Isolation: It is completely isolated but not limited dedicated environment for every hosting account.

Customer Support

Customer Support

Faster Response Time: >= 10 min of response time for all tickets.

Hosting Support: Full support for all hosting series, this includes email, FTP, website transfer, and setup.

Open Source Support: Support for more than 150 Open Source applications including installation, configuration, and transfer.

The unique features from FastComet also Includes:

Comparison with other service Providers

Hostgator Vs Fastcomet Comparison

hostgator vs fastcomet

GoDaddy vs FastComet Comparison

GoDaddy vs fastcomet

Bluehost vs FastComet Comparison

bluehost vs fastcomet

Inmotion vs FastComet Comparison

inmotion vs fastcomet

Arvixe vs FastComet Comparison

arvixe vs fastcomet

Cons of Using FastComet

I have highlighted the positive aspects of this hosting provider as above, it will  be fair to highlight the common issues I have come across while using FastComet services over the last 2 years.

1) If you have opted for Shared hosting, be careful with number of processes/scripts you are running as it limits the server and quite often your website services could go down. Here is a snapshot of the similar issue I came across recently. This is true for most of the shared hosting packages out there though!

Quick pro tip: Try always using CDN with a shared hosting as it will free up your bandwidth and limit number of processes running on the server. Notice the triangles with exclamation marks below.

too many processes on fastcomet servers

2) Emails are a big pain: They work excellent from the cpanel or client panel login in FastComet dashboards. Whenever you try to use them over any outlook, email app or mobile email client, they just don’t work, having said that, adding the host name/server configurations manually for IMAP or POP email have helped me overcome these difficulties. I don’t think it Is user-friendly though!

Conclusion

With lifetime free domain (which usually costs $10+ an year) , SSD drives, Free Cloudflare CDN, cPanel without extra bucks, and mobile-friendly interface at $2.95/month with real monthly payment options and 45 days money back guarantee, it’s deal you should run for. The service support is excellent and very proactive. They are open to provide support for ht access files, rewrite redirections and so on at no extra cost. I would recommend them for people looking at basic shared hosting plans with unmetered traffic and excellent customer support, much like any other shared hosting provider. Once you have a significant traffic coming in to your website you may consider moving on to a cloud VPS, managed hosting or dedicated servers’ basis your business and bandwidth needs. Shared web hosting is good to taste waters and move ahead as you grow. I just moved by website to a managed shared hosting plan with Kinsta in 2019.

Learn More about both website hosting providers I have used:

  1. Explore Kinsta Hosting
  2. Explore FastComet Hosting

FastComet Hosting
Disclosure: We may receive compensation for links to products on this website.

Neeraj

Neeraj

Neeraj is a Tech Marketer with 9+ years of experience in B2B Sales and Marketing. At StepToInbound, Neeraj writes about Website, Search, Social Media and Marketing Automation practices.

GDPR Implications For Digital Marketing

The Digital Marketing Context

You must have come across Privacy change notifications across your social media accounts like Twitter and Facebook if you logged in recently, it’s GDPR which is making these brands more cautious. Personal data and privacy discussions are a trending topic this year. If I were to look at data, “Google trends” at least says so. People have suddenly got interested since April 2018 which has not been the case in past otherwise.

google trends for GDPR

From the Cambridge Analytica and Facebook data scandal to growing concerns over ad tech fraud, a definite solution and regulation is needed more than ever, today. Fortunately, EU is pioneering this global need starting May 25 this year.

“GDPR” or “General Data Protection Regulation” will be enforced across 28 countries in the European Union by May 25 which aims to improve transparency and effectiveness of data protection activities.

This has been a major change in marketing regulations towards data privacy since last two decades. Whilst it implies multiple “To-Dos” to be implemented at an organization level to ensure GDPR compliance, Digital marketing as a function is at the centre stage of all campaign-related data collection and communication. In this blog, we shall be exploring more about Who, what, When, Where and How of GDPR implications for Digital Marketing as a function.

Who will be impacted by GDPR?

All 28 countries in the European Union, every business dealing with data of the customers and prospects residing in EU, despite the business being outside the EU.

What will be impacted in Digital Marketing?

Data Permissions:

Soft opt-ins are out of the window and not compliant, age-old tricks won’t work now, digital marketers will need to ensure hard opt-ins which must specify the purpose the data collection, why it needs to be stored and in what way it will be used in future.

Data Access

Users must have access to their data in your systems, Essentially, what data you have about them and they can also ask for it to be deleted.

Data Focus

Digital marketers must ask for what is really needed in specific. Remember how annoying it is when you download an app for music and it asks your permission for location. (very common on Android) which has ultimately led to another set of apps which advice on your privacy risks, DTEK by Blackberry or Sophos mobile security does the same for instance.

When is the Impact?

May 25, organizations were given 2 years to comply with all the requirements so far. Please educate your marketing, staff, IT department and web administrators with immediate effect.

What if we don’t implement GDPR compliance in Digital Marketing?

There are 2 tiers of administrative fines:

1) Up to €10 million, or 2% of annual global turnover, whichever is higher.
2) Up to €20 million, or 4% of annual global turnover, whichever is higher.

Source: IT Governance

Not serious, Honda was fined £13,000 for an email alone – Read More

Where will GDPR impact in Digital Marketing?

Website

It implies to update your privacy policy, why information is collected and how it is being used. Landing pages on your website need to be GDPR ready /complaint. CRM and Emailer tools, you are using must have compliant features as well. If you are using front-end designs or forms on the website without any emailer automation tool as such, it’s time to ask individual consent with explicit permissions. I would also recommend using a mailer automation tool with your landing page forms.

Search

Any outreach campaigns for paid search in the EU should be dealt with caution, campaigns promoting download an asset in exchange of information should have an explicit consent. Google, for now, has been asking advertisers to own this as well. However, they will refine the policy soon for users in EU for consent. It seems a bit difficult for everyone as Google themselves are taking time to do this.

Additional Source: Search Engine Land

Social Media

On the usage side of these platforms, the consent and data use will be covered by the terms and conditions and privacy notices of each of these software tools in specific, thus, digital marketing may not need to worry here directly. Due to existing legislation which is known as EU-US Privacy Shield, US companies (including social media application providers) can self-certify and commit to this framework agreement which underpins their protection of EU citizen data entrusted to them. In a nutshell, it means that both you and your social media audience agree to the terms of the tools you use.

Most of the leading social media platforms have already announced being GDPR compliant or they are planning to have it soon.

Emailer Automation

This will be impacted the most in Digital marketing as it deals with an individual in specific through email IDs, directly hitting the privacy cord of GDPR. Emailer outreach programs have been bothering people across the globe for a while now. A lot of brands utilize this for organic growth including demand generation campaigns which may not be the best way forward, it also because of the fact, perhaps, that once a company commits to invest in marketing automation (say 6 monthly or yearly), it doesn’t not involve cost every time you run a campaign, Google AdWords for instance, is another channel which has a cost associated, every time you use it.

How can Digital Marketing function be made GDPR complaint?

Digital Marketers must know the chapter 3 of GDPR in details which talks about Rights of the data subject (your Target person in specific) which should serve the basic information to adopt best practices in digital marketing for making them GDPR compliant.

Rights of the data Subject:

1) Transparent information, communication and modalities for the exercise of the rights of the data subject
2) Information to be provided where personal data are collected from the data subject
3) Information to be provided where personal data have not been obtained from the data subject
4) Right of access by the data subject
5) Right to rectification
6) Right to erasure (‘right to be forgotten’)
7) Right to restriction of processing
8) Notification obligation regarding rectification or erasure of personal data or restriction of processing
9) Right to data portability
10) Right to object
11) Automated individual decision-making, including profiling
12) Restrictions

Quick implementation Guidelines for GDPR compliance

What should be done on your Website?

1) Update your privacy policy. This page must be duly reviewed and signed off by your legal counsel. Make this page easily available across your website’s navigation. A defined place in sitemap or footer of your website for instance.

2) You may want to use standard privacy policy complaint templates to learn, edit as appropriate with your legal team and publish.

Listing down few such websites that provide standard templates:

Termsfeed

Shopify

Free Privacy Policy Generator

WewillThriveUK (contains quick word template)

What should you include in your privacy notice? By Information Commissioner’s office (Guide)

3) Update your subscription form for blogs and newsletters to specify the reason for customers to opt-in explicitly.
4) All forms on landing pages should be linked to Privacy Page of your website.
5) You can also try the use of push notifications to send a message to your subscribers at any point in time

What should be done with your Emailer automation tools?

1) Provide an explicit Unsubscribe option for all your contacts.
2) Maintain a personal profile of your users specifying which data you have about them with a provision for them to delete a part of the whole of the data.
3) Run a smart email campaign to get new and explicit consents from users if not already (the past data may not be of much use) you may want to use a pop-up on your website if mailers don’t work.

What should be done with your CMS?

Most of the brands and plugins on WordPress have released new versions and updated their policy policies this week. It will continue to be the trend next week. It is high time you visit your CMS consoles and update all plugins and notifications, if not already.
Educate internal stakeholders and most importantly anyone who reaches out to your business prospects first. Sales department, for instance, is a must educate.

Reach out to all your marketing partners and agency to make sure they too adopt GDPR compliance for any campaigns on your behalf.

Conclusion

While GDPR aims to bring in more transparency and safeguard privacy rights of individuals and businesses in the EU, it also implies a direct hit to businesses and companies doing lead generation through emailers or direct cold calling targeting users in the European Union. This is much needed as it brings in more maturity to digital marketing as a function within an organization and safeguards interests of the end consumers at the end of the day. Smart marketers, however, can look at utilizing chatbots rather, for serving the needs of your customers in real-time.

There are guidelines to make your organization GDPR compliant, businesses have cropped up promising to make your organization GDPR ready, one must also look at having a full-time department or a Global compliance officer to ensure this is implemented strictly across your digital marketing and other organizational functions. It is certainly not easy to be GDPR compliant in long term. One can, however, start the journey towards becoming a GDPR compliant marketing function by following the steps as above.

  1. Know more about GDPR and chapter inclusions
  2. UK’s Information Commissioner’s website for Guide to the General Data Protection Regulation (GDPR)
  3. Direct Marketing Guidance, Must read of all marketing experts (pdf)

Hope you find this blog useful, what are your comments, thoughts or suggestions on GDPR implications for Digital Marketing, please let me know in the comments section below.

Disclaimer: The content of the blog post above (including all responses to comments in the section below) is not to be considered as any form of legal advice and should be used for information purposes only.

Disclosure: We may receive compensation for links to products on this website.

Neeraj

Neeraj

Neeraj is a Tech Marketer with 9+ years of experience in B2B Sales and Marketing. At StepToInbound, Neeraj writes about Website, Search, Social Media and Marketing Automation practices.

Steps To Change Address Bar Color On Mobile Browser

Have you noticed that most popular websites like Hubspot, BBC and Facebook are providing their own brand colours for the address bar in mobile browsers? Yes, you are right, it can be customized now to suit the brand color of your choice. If you are looking for creating a similar unique colored experience for your website visitors, you are at the right place. In this blog, I will talk about 3 simple steps to change address bar color for your website visitors on the mobile browser, this is specifically true for andriod mobile browsers. Please do note that currently, it works only for Google Chrome on Android devices using Lollipop or newer versions only.

Step 1:  Identify right hex colour code for your brand?

Few of you might already be aware of your brand color’s hex code, for those who do not, please revisit your logo, I used a very simple tool called “HTML Color Codes” all you need to do is upload jpeg of your logo and it will identify right hex code for you, copy it and keep this handy for future reference and usage. Here is the Link to use this tool. Apart from this, you could also use any image editing software like Adobe Photoshop, Paint, etc. to identify hex code for your brand’s logo.

Step 2: Add this code

Inside your theme or child theme‘s header.php file just before the closing </head> tag.

<meta name=”theme-color” content=”#DB4453″ />

*Hex code here, of course, is my brand color, you will need to change this as explained in step 1 above with your logo color.

Step 3:  That’s it, Final result

Your website should now appear with your brand color on Google Chrome browser or any other browser on andriod devices. here is how my website appears now.

While there are mutiple ways to do this, I explained the 3 simplest steps to achieve this by just adding a small code in your header (HTML)

Let me know if it worked for you as well.

Neeraj

Neeraj

Neeraj is a Tech Marketer with 9+ years of experience in B2B Sales and Marketing. At StepToInbound, Neeraj writes about Website, Search, Social Media and Marketing Automation practices.

How To Decide A Good Domain Name

A domain is equivalent to your brand name

I have been thinking of my brand name and have been looking around to find some resources around deciding a brand name and planning a domain name in specific. It is challenging and can get overwhelming at times!

We spend a lot of time before launching a website, often do research for our names vs others, we prefer to be easily remembered, and at the same time, avoid any direct competition for better organic search results. The domain name you decide, probably, will continue for the rest of your life, or at least as long as your business stays with you. Changing and migrating the content have always been a painful process. In this blog, we will discuss tips and recommendations for deciding a good domain name for your company.

Memorability

Enough of noise being made in the online marketplace today, your domain name needs to be short, catchy and easily memorable. For instance, American Airlines is aa.com alone 🙂

Avoid Violation

Avoid choosing similar or too similar domain names with direct competition. Please do not violate someone else’s trademark.

Adopting.COM is the global way

One must try choosing a domain name with .COM extension only, until and unless you want to go local with a country or location-specific audience.

Brand Way or Search Way

Search Way – This approach is good if you are starting a new business, product, services or a blog, or doesn’t really want to spend a huge sum of money to establish your brand.  You could also analyze search traffic corresponding to your choice of keywords using tools like SEMRush or Google Keyword Planner. Try using a mix of easily memorable keywords or phrases. For instance, shoutoutloud, cashout, bringtothetable can be used as clever mixes.

Brand Way – This is a very unique way of naming your domain, this stands distinct and requires sincere brand building efforts and money until you become a well-known brand in the market. I usually recommended this approach for long-term businesses, brands, and startups with confidence to sustain in the long run. You will need to invest a lot in paid listings, PPC, 360 marketing campaigns as well.  Example: flickr is a branded domain name.

Creativity at Core

It’s also about how creatively you use synonyms or combination of keywords, for example, If your website is for videos, you may want to HD as a suffix, similarly, if your brand is a cloth brand, you may want to add XL as suffix too 🙂

Say No to numbers

Even if your domain name contains words such as ‘to’ or ‘for’ avoid using  ‘2’ or ‘4’ to keep them short. Such domain names are, usually, difficult to remember and may cost you the website traffic.

Free domain suggestion tools

If any of above ideas do not seem to be working, try using – free tools for random ideas, if it’s difficult to think, it certainly is, easy to see options and decide the best one for your company.

Sharing below the list of best free domain name generators you may want to try:

  1. FastComet
  2. NameMesh
  3. domainsbot
  4. dynadot
  5. nameboy
  6. LeanDomainSearch
  7. BustAName
  8. Business Name Generator – Free Company Name Generator – Shopify
  9. NameStall
  10. Domain puzzler
  11. DomainsBot
  12. Instant Domain Search®
  13. iwantmyname
  14. Domain Wheel
  15. NameStation

With these 15 domain name generators and my suggestions being handy, I hope you will be able to come up with a domain name to suit your business, easily, I tried keeping domain name generator options limited as it could overwhelming otherwise. In case anything seems missed out, feel free to share your thoughts in the comments section below.

You may also want to explore:

  1. How to Use Hashtags for Effective Communication
  2. 6 Websites To Create Completely Free Logo For Your Business
  3. Steps To Change Address Bar Color On Mobile Browser
Neeraj

Neeraj

Neeraj is a Tech Marketer with 9+ years of experience in B2B Sales and Marketing. At StepToInbound, Neeraj writes about Website, Search, Social Media and Marketing Automation practices.

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