Common issues and problems with LinkedIn Advertising [2021 Update]

LinkedIn as an advertising platform may not be the best solution out there. It is still undergoing product revamps and modifications to suit advertising needs better. It does, however, know your target audience best for account-based marketing programs. As every product has an area for improvement, here are 10 common issues and problems that we… Continue reading Common issues and problems with LinkedIn Advertising [2021 Update]

Tips & Best practices for LinkedIn Ads [2021 Update]

LinkedIn Ads are created in Campaign Manager and while there are standard best practices in general, we would try to focus on ad tips and best practices with respect to running ads on LinkedIn. This is a slightly deep dive topic that is relevant for someone who has already started using LinkedIn Ads. If you… Continue reading Tips & Best practices for LinkedIn Ads [2021 Update]

Types of LinkedIn Ads & When to Use Them [2021 Update]

LinkedIn has been very focused on bringing in new products and features in the online advertising market-place. On a very broad level, LinkedIn classifies all its ad products into five major types, namely: Sponsored Content Dynamic Ads Text Ads Sponsored InMail New Objective-based Campaign Creation 1) LinkedIn Sponsored Content This is the most commonly used… Continue reading Types of LinkedIn Ads & When to Use Them [2021 Update]

Step by Step Guide To Setup LinkedIn Ads [2021 Update with Video]

LinkedIn ads are widely used in B2B marketing as LinkedIn is the only advertising platform that knows the professional profiles across the globe in their most accurate forms. It is unique because of the targeting features it offers. One can target end users through Job titles, profiles, seniority, job function and so on based on… Continue reading Step by Step Guide To Setup LinkedIn Ads [2021 Update with Video]

Best Practices for Social Media Usage [2021 Update]

Social media is growing! If we were to look at numbers for growth, we would see that the number of social media users worldwide in 2021 is 4.20 billion up from 2018 where it was 3.196 billion. Brands have continued investing more in social media. While most of the social platforms have grown, a few… Continue reading Best Practices for Social Media Usage [2021 Update]

15 Best Practices For Social Media Usage in 2017

In November 2016, mobile and tablet internet usage exceeded desktop for the first time worldwide. Today, nearly 80% of all social media time is spent on mobile devices. Undoubtedly, mobile is the future of digital marketing and social media. With the subsequent increase in smartphone usage and availability of free data plans, the user will… Continue reading 15 Best Practices For Social Media Usage in 2017

Top 6 Social Media Listening Tools To Monitor Your Brand

Social media listening is identifying what is being said about your product, service, brand, or company on the Internet and across social media in specific. In other words, social media listening is done to monitor social media itself. In this blog, we will explore the best social media listening tools to monitor your business mentions… Continue reading Top 6 Social Media Listening Tools To Monitor Your Brand

WhatsApp Encryption – What It Means to Users

WhatsApp was established in 2009 by Brian Acton and Jan Koum, both former employees of Yahoo! It is used to send text messages, documents, images, videos, user location, and audio media messages to other users using standard cellular mobile numbers with a data plan. Ever since Facebook acquired WhatsApp in February 2014, it has undergone… Continue reading WhatsApp Encryption – What It Means to Users

How to Use Hashtags for Effective Communication

A hashtag is meant for categorizing your content into different buckets using the “#” symbol, basically a type of text-based label or Meta tag that enables users to find your conversations online with ease. Any combination of characters led by a hash symbol makes a hashtag. This was first proposed by Twitter in 2007 and… Continue reading How to Use Hashtags for Effective Communication