GDPR Implications For Digital Marketing
The Digital Marketing Context You must have come across privacy change notifications on your social media accounts like Twitter and Facebook if you logged in recently, this is due to GDPR which is making these brands more cautious. Personal data and privacy...
Best practices for Organic Link building and Citation in 2018
In the previous blog, we discussed backlinks and their significance in SEO. Before we begin, let’s also look at the basic difference between a link and a citation. A link essentially contains a hyperlink back to your web page. A citation, on the other hand, is any...
What are backlinks in SEO and What is the Significance of Link Building
Rumors say there are about 200+ ranking factors for Google, and backlinks are among the top 3 contenders for Google ranks, according to Andrey Lipattsev (Partner Development Manager, Search and Integrations at Google). I also happened to listen to him in a recently...
Press Release SEO – Best Practices & Checklist To Optimize PR
Press releases are one of the most organic ways to build backlinks and to gain better SEO ranks. Press releases, often called PRs, can add a lot more value to your organic search efforts and help obtain better organic traffic to your website—when done right. In this...
What are Micro-moments & Why Marketers need to focus on them in 2017
What Are Micro-moments? The moments in our daily lives when we look for a device (laptop/desktop mobile devices & tablets) to take action on things we want or need right now are micro-moments. Quite often, devices we use are mobile devices—the gadget that is...