Ten Notable Differences Between Inbound And Digital Marketing

Inbound and digital marketing are both very commonly used terms in the global marketing world today. Though both may sound similar, they are a little different from each other. Before we dive into the differences, let’s first understand the meaning of each of these terms. Inbound Marketing Creating compelling content to attract prospects and customers… Continue reading Ten Notable Differences Between Inbound And Digital Marketing

Marketing Trends Brands Should Watch Out for in 2019

The year 2018 saw a lot of transformation in marketing, from big guys like Mark Zuckerberg and Sundar Pichai being questioned in front of the Senate, to GDPR coming into effect, to the launch of Android Pie. Consumers are more aware and cautious of their privacy than ever before. All of this is going to… Continue reading Marketing Trends Brands Should Watch Out for in 2019

GDPR Implications For Digital Marketing [Website, Email Marketing, Social Media and Search Updates]

The Digital Marketing Context You must have come across privacy change notifications on your social media accounts like Twitter and Facebook if you logged in recently, this is due to GDPR which is making these brands more cautious. Personal data and privacy discussions are a trending topic this year. If we were to look at… Continue reading GDPR Implications For Digital Marketing [Website, Email Marketing, Social Media and Search Updates]

6 Ways Location-Based Marketing Is Helping You Do Business Better

Using a user’s geographic location data to push information about services or offerings nearby or in the user’s proximity—primarily through mobile devices over a network—is called location-based services. Location-based marketing has grown in the last decade due to the increased adaptation of smartphones and tablets. Location-based marketing utilizes services to match a user’s location, for… Continue reading 6 Ways Location-Based Marketing Is Helping You Do Business Better

Why Virtual Reality is the Next Big Leap in Marketing

Virtual reality is all about creating an illusion of reality or an imaginary environment around you using computer-simulated graphics and sound effects. As a concept, it was first designed by Ivan Sutherland in 1968. After almost four decades, it is now a reality, starting with the fine maker of The Sword of Damocles, widely considered… Continue reading Why Virtual Reality is the Next Big Leap in Marketing